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Post by fullmahina on Mar 3, 2019 17:38:18 GMT
The current ads popping up on these pages struck me as being a bit misleading. Not exactly because the details are in the fine print but you do have to wonder why they couldn't have found examples of WW success that had actually followed the present Freestyle program. By putting these people on their website they are pretty much admitting that Freestyle is a flop. These are testimonials from the WW Success Stories page. *People following the WW program can expect to lose 1-2 pounds/week. Kendra, WW Coach, lost weight on prior program and continued on WW Freestyle™. *People following the WW program can expect to lose 1-2 pounds/week. Whitney lost weight on a prior program and continued on WW Freestyle™. *People following the WW program can expect to lose 1-2 pounds/week. Josh lost weight on a prior program and is continuing on WW Freestyle™. *People following the WW plan can expect to lose 1-2 pounds/week. Jay lost weight on a prior program and is continuing on WW Freestyle™. *People following the WW program can expect to lose 1-2 pounds/week. Katie lost weight on a prior program and is continuing on WW Freestyle™. www.weightwatchers.com/us/success-story |
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Post by zazzles on Mar 3, 2019 22:17:54 GMT
Yep, definitely misleading. I may be in a minority of people who will freeze-frame a TV ad, get right up close and personal to the screen, and read the fine print disclaimers. If those caveats are shown in the TV ads, the major of people probably miss them totally.
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chook
Epic Member
Posts: 327 
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Post by chook on Mar 4, 2019 2:24:52 GMT
I bought this up several weeks ago, that adds are featuring people who lost their weight on a previous program (and you’ll only know that if you either recognise them from previous success stories OR you read the fine print).
There’s one very popular Ambassador here who is a fabulous cook and her recipes are often featured on Connect or Instagram. She is a LTM and on maintance. She recently let it slip that she’s on 23SP a day. I thought it interesting that she is on the same amount of points as people who are actively losing .... but then her recipes feature an enormous amount of the zero point foods...so it’s no surprise at all.
Not quite false advertising, but misleading nonetheless.
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Post by hpeterson1951 on Mar 4, 2019 14:41:12 GMT
I never even caught this. I pretty much block out all WW stuff anymore. I just don't think it's realistic at all
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squid
Transcendent Member
Posts: 976
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Post by squid on Mar 4, 2019 17:32:52 GMT
"Josh lost weight on a prior program and is continuing on WW Freestyle™." - It's been this way with all their programs. There's a lot of lead time needed to prepare ads, so when a new program comes out, there aren't enough members who've lost all their weight on that particular program alone to select as models. In this instance, I'm going to defend WW. I don't think it's false or misleading, just honest and practical.
When PP came out in 2010, I heard the same thing, that it didn't work because WW admitted it didn't by putting the prior program disclaimer in its ads.
Roz
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Post by lavonm on Mar 4, 2019 17:37:22 GMT
"Josh lost weight on a prior program and is continuing on WW Freestyle™." - It's been this way with all their programs. There's a lot of lead time needed to prepare ads, so when a new program comes out, there aren't enough members who've lost all their weight on that particular program alone to select as models. In this instance, I'm going to defend WW. I don't think it's false or misleading, just honest and practical. That's true but Freestyle has been out for a year so it's no longer new. They should've been able to find someone that has lost weight on FS for the ads this year. |
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squid
Transcendent Member
Posts: 976
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Post by squid on Mar 4, 2019 19:37:03 GMT
"Josh lost weight on a prior program and is continuing on WW Freestyle™." - It's been this way with all their programs. There's a lot of lead time needed to prepare ads, so when a new program comes out, there aren't enough members who've lost all their weight on that particular program alone to select as models. In this instance, I'm going to defend WW. I don't think it's false or misleading, just honest and practical. That's true but Freestyle has been out for a year so it's no longer new. They should've been able to find someone that has lost weight on FS for the ads this year. Should Leaders (or whatever they're called these days) who lost their weight on a previous program be allowed to facilitate a studio where a different program is in effect? Roz |
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Post by zazzles on Mar 4, 2019 19:53:53 GMT
That's true but Freestyle has been out for a year so it's no longer new. They should've been able to find someone that has lost weight on FS for the ads this year. And SmartPoints has been around for over two years, so there should be results that can be cited as having occurred on SmartPoints—the same program that underlies Freestyle. Should Leaders (or whatever they're called these days) who lost their weight on a previous program be allowed to facilitate a studio where a different program is in effect? Totally off the original point. |
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Post by lavonm on Mar 4, 2019 23:24:04 GMT
That's true but Freestyle has been out for a year so it's no longer new. They should've been able to find someone that has lost weight on FS for the ads this year. Should Leaders (or whatever they're called these days) who lost their weight on a previous program be allowed to facilitate a studio where a different program is in effect? Roz I can't imagine how the company could run if they had to hire leaders that lost their weight on a current program. However, the point was advertising. When Freestyle rolled out last year, I didn't expect people in the ads to have lost weight with that program. That would be unreasonable. The program has been out a year & the advertising still shows members that lost weight with former programs. Surely they could find one or two members that lost enough weight on Freestyle to use them in ads. |
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Post by fullmahina on Mar 5, 2019 0:25:09 GMT
However, the point was advertising. When Freestyle rolled out last year, I didn't expect people in the ads to have lost weight with that program. That would be unreasonable. The program has been out a year & the advertising still shows members that lost weight with former programs. Surely they could find one or two members that lost enough weight on Freestyle to use them in ads. This was my point. The people on the Success Story page had lost between 11 and 83 pounds. WW claims that "People following the WW program can expect to lose 1-2 lbs/wk." Based on that claim, one would think they might have been able to find people who had lost at least 11 pounds during the first few months of the Freestyle program and enlisted them for an ad. To me, it reads that they all lost weight on a previous program and continued with Freestyle but didn't necessarily lose any more weight with Freestyle. I guess they were happier and slept better and that was enough? |
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